Country music is hitting the road — and taking future stars with it.
In a move that’s already sending shockwaves through both country music and reality TV, Blake Shelton, Keith Urban, and Yellowstone mastermind Taylor Sheridan are teaming up for one wild ride — literally.
This fall, CBS will debut “The Road”, a raw, emotional, and unfiltered reality series that ditches the polished stage for something far more intense: real tour life.
🚍 Not a Talent Show — A Trial by Fire
Forget judges’ chairs and studio lights. Contestants on “The Road” will earn their place city by city, competing live at country venues across the nation for a shot at opening for Keith Urban himself. The twist? It’s the audience, not a panel, who decides who stays on the bus and who goes home.
As Shelton puts it:
“If young up-and-coming artists ever look to me for advice or something — I damn sure have plenty of it to give.”
🎸 Backstage Drama Meets Heartfelt Mentorship
Joining as tour manager and no-nonsense mentor is none other than Gretchen Wilson (“Redneck Woman”), who knows the highs, lows, and heartbreaks of life on the road. Her tough-love guidance and behind-the-scenes wisdom promise to be one of the most talked-about elements of the show.
🏆 A Legend’s Legacy in Motion
The announcement comes hot on the heels of Keith Urban’s Triple Crown win at the ACM Awards — and now, he’s giving back.
“This tour means more than ever,” Urban said. “Because we’re bringing new voices along for the ride.”
🎶 Country Music Like You’ve Never Seen It Before
With Taylor Sheridan’s cinematic storytelling, Shelton’s signature wit, Urban’s on-stage brilliance, and Wilson’s gritty guidance — The Road is shaping up to be a heartfelt, high-stakes journey that shows what it really takes to chase the dream.
📺 Don’t Miss the Ride of a Lifetime
“The Road” premieres this fall on CBS.
Expect drama. Expect heart. Expect the next country music superstar to rise right before your eyes.